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What are the key challenges faced by Pakistan’s tourism sector.
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The pakistani tourism sector faces numerous challenges in attracting foreign visitors despite its immense potential . security concerns remain a major deterrent impacting perceptions of security and stability . infrastructure limitations, including inadequate transportation networks and underdeveloped hospitality services in certain regions, hinder access. Negative media portrayals and a lack of effective marketing campaigns contribute to a skewed global image . Visa restrictions and bureaucratic processes further complicate the travel experience for international visitors . Addressing these challenges requires concerted efforts from the government